Apple
includes Apple Watch, Apple TV, Apple Podcasts, Apple Vision Pro, Apple II, Apple Store, Apple AirTag, Apple Notes, Apple Pay, Apple IMac, Apple App Store, Apple CarPlay and 6 more
28 statements across 24 episodes · 10 bullish · 8 bearish · 14 people on the record · first statement Mar 12, 2020 by Shaan Puri · said 328 times in 122 episodes since 2015 · across every show →
Mentions by year, the whole family
brought up most by Shaan Puri (110), Sam Parr (70), Andrew Wilkinson (34), David Heinemeier Hansson (DHH) (19), Nick Bilton (11), Furqan Rydhan (7), David Senra (7), Matt Mazzeo (6)
tap a year for its mentions
2026 30 mentions in 6 episodes 5 per episode
- $100M+ Advice That'll Piss Off Every Business Guru (ft. DHH)
- Scott Galloway: Why I'm selling my American stocks
- Ex-Tesla President reveals EVERYTHING Elon does to win
- Steph Smith: “This opportunity is totally overlooked”
- The Simplest Way To Make $1,000,000 Isn't Starting A Business (it's working in one of these 10)
- The Most Important Founder You've Never Heard Of
- every mention in 2026, scene by scene →
2025 45 mentions in 14 episodes 3 per episode
- We talk to the guy who knows Silicon Valley’s darkest secrets
- Anti-Business Billionaires: Lessons from Steve Jobs, James Dyson, and Yvon Chouinard
- How to Scale a Profitable Agency with 0 Employees (Using AI Agents)
- Five $10M+ Ideas (from a guy who's done it 3 times)
- 5 AI Tools I’d Use to Make $1M (w/o employees, money, or time)
- How two straight guys bought Grindr and made $2B
- 5 Conversations that broke our frames this week
- The Crazy Story of Google’s 7 Angel investors
- 6 more episodes that year, every mention in 2025 →
2024 57 mentions in 29 episodes 2 per episode
- My Mother-in-Law Started a $1M Side Hustle In Her 50's
- $100B Founder Breaks Down The Biggest AI Business Opportunities For 2025
- 3 Stories of Crazy Geniuses: Fenn’s Treasure, Michael Saylor’s Infinite Money Glitch + more
- The Wild Story of Mike Lynch’s Rise From Janitor to Tech Billionaire
- The GameStop Guy Has Returned… (And Has A New $210M Bet)
- Marketing Lessons from Jingles, Candy Crush, and Betting Sites
- 3 Things You Need To Outperform 99% Of Entrepreneurs
- 3 Anti-Comfort Businesses That Are Making Millions
- 21 more episodes that year, every mention in 2024 →
2023 24 mentions in 14 episodes 2 per episode
- This Hedge Fund Manager Got Away With Insider Trading… Then Made Billions (#509)
- Cody Ko On Building A YouTube Empire, Partying With Elon & Stand-Up Comedy (#503)
- How Jason Yanowitz Bootstrapped Blockworks To A +$20M/yr Company
- Scott Harrison: From Nightclub Promoter to Charity Water Founder (#443)
- 5 Internet Goldmines To Spot The Next $1B Trend | Steph Smith (#529)
- If I Had To Make $1 Billion... Here’s The Business I Would Start
- 3 Business Ideas You Should Start in 2024 (ft. Pomp) (#524)
- Metaverse IRL, Bollywood Protein Powder & AI Gadgets That Suck (#507)
- 6 more episodes that year, every mention in 2023 →
2022 39 mentions in 12 episodes 3 per episode
- The 2022 Milly Awards (#401)
- 8 Profitable Side Hustles For The Halloween & Christmas Season (#381)
- 6 Hilarious Business Ideas That Could Make You $1,000,000 in 2022 (#351)
- Kevin Rose: His $100M/Year Watch Blog, Money From Digg.com, & Web3 Business (#382)
- Asking A Billionaire Investor How To Prepare For The Economic Collapse (#371)
- From Flipping iPhones To Selling Oculus For $2 Billion To Facebook | Palmer Luckey (#378)
- Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan
- How To Come Up With Billion Dollar Business Ideas | Hubspot Co-Founder Dharmesh Shah
- 4 more episodes that year, every mention in 2022 →
2021 127 mentions in 44 episodes 3 per episode
- Dopamine Fasts, Cruise Ship Investing, and Elon vs Bezos with Andrew Wilkinson, Co-Founder of Tiny
- How a $25 Million a Year Sweepstakes Business Works | My First Million #193
- Why You Should Spend 5x Your Budget on an Engagement Ring | My First Million #201
- Making Billions in Coworking & the Dark Side of Confidence | My First Million #190
- Brainstorming Million Dollar Ideas with Elaine Zelby | My First Million Ep. #175
- MFM #159: A 9-Figure Sex Toy Company & The Man With A Million Acres
- MFM #161: Why Michael Saylor Believes Bitcoin is Hope
- The 3 Cheat Codes Startups Use to Print Cash | My First Million #211 with Julian Shapiro
- 36 more episodes that year, every mention in 2021 →
2020 5 mentions in 2 episodes 3 per episode
2015 1 mention in 1 episode
Everything said about Apple, oldest first
Mar 12, 2020 bullish
Puri: Buying FAANG stocks outperformed top VC returns over 10 years
“If you had just brought, bought the fang companies, so Facebook, Amazon, Apple, Google in the 10 years it outperformed all VCs or sorry, It outperformed even this sort of top like expected returns of venture capital. So the public market, if you just bought th…”
Mar 10, 2021 bullish
Mar 17, 2021 bullish
Apr 9, 2021
Wilkinson: An intruder invaded our office demanding unreleased Apple Watch plans
“Six years ago a schizophrenic guy in my city thought that because we worked with Apple, we had the Apple watch before the Apple watch came out. He thought we had the Apple watch plans and he showed up in our office in like a super manic state quivering and lik…”
Jun 23, 2021 bullish
Puri: Next trillion-dollar Apple equivalent will be a healthcare monitor
“I don't think the next Apple is a phone company. I think the next Apple, which is gonna be a trillion dollar company that has that's gives you kind of like a consumer device. I think it's going to be a healthcare monitor. I think it's gonna be something that i…”
Jul 2, 2021 neutral
Dan Held: Apple's early App Store inherited iTunes's 255-character title limit
“Apple at the time when they really originally built the app store, they forked it from iTunes. And so there's an old character limit that they had for titles of songs, which is 255 characters, but they also allowed that character limit for app titles.”
Jul 17, 2021 bearish
Puri: iOS opt-outs cause Facebook to miss 40% of ad conversions
“Even when you send it, you show a Facebook ad to somebody, they click it and they go buy a product from you. Facebook's only catching like 60% of those conversions. It doesn't know about the other 40% because they've opted out of tracking or it didn't work.”
Aug 6, 2021 negative
Puri: Hello Sunshine's $900M sale is a massive acqui-hire like Beats
“So I think this is like a Beats by Dre acquisition is kind of what I see it as, which is basically somebody being like, cool, we get Reese and then some stuff. Great. I think that's basically like when Apple bought Beats and they're like, great, we get, you kn…”
Oct 6, 2022 positive
Puri: Passionate High-Net-Worth Ecosystems Like Tesla Enable Lucrative Niche Businesses
“It's like Rolex owners or things like that. Like these high net worth communities that are super passionate and they're locked into that ecosystem. You know, Apple being the biggest example of this, like the big, like the Apple blogs that's that were out early…”
Oct 6, 2022 bearish
Tesla's Competitive Advantage Is Overestimated Due to Apple and Google Software
“I just think that everyone overestimated their competitive advantage. And then at the end of the day, you've got all these legacy manufacturers and, you know, ultimately if Apple and Google are providing the interface that most people use, it barely matters, r…”
Oct 25, 2022 negative
Luckey: Apple agreed to invest $275 billion in China to stay independent
“Apple's got 95% of their manufacturing in China. They agreed to invest. They've invested hundreds of billions of dollars in manufacturing capacity there. They've agreed to invest a further two hundred and seventy five billion dollars in Chinese manufacturing i…”
Dec 29, 2022 bullish
Puri: Aunt Flow reached high seven-figure run rate and supplies Apple stores
“And so they're at like, you know, they're definitely, you know, sort of like high seven figures run rate where they have all these great contracts and they have, you know, they're the official dispenser for all the Apple stores and for like, you know, the whol…”
Apr 29, 2023 bearish
Puri: Big Tech will reduce AR captioning hardware to a software feature
“And they're going to get there first, most likely, as to having the lightweight form factor. And at that point, captions might just be a feature Or an app on top of their thing. And so you're gonna waste a ton of money. I think doing, trying to get the hardwar…”
Oct 3, 2023
Dec 11, 2023 neutral
Feb 14, 2024 bullish
Puri: Apple will eliminate Vision Pro battery cord within five years
“Five years from now, this thing is going to be incredible because they're going to solve all these annoying problems. It's going to become lighter weight. They're going to get rid of this cord. That's a battery that I have to put in my pocket while I'm using i…”
Jun 7, 2024 positive
Jun 7, 2024 neutral
Oct 10, 2024 neutral
Founders acquired by giants like Apple shouldn't try fighting corporate bureaucracy
“You're going to be in this company, and you're going to see so many things that could be so much better, and you're going to try to do them. And for the first year, you're going to try to do them. You're, oh, you're actually going to make a little bit of headw…”
Nov 26, 2024 bullish
Feb 26, 2025 neutral
Steve Jobs Consistently Convinced Reporters to Drop Critical News Stories
“Every time I would talk to him from time to time, and every time it was the same thing. It was like this, he had this ability to make you believe That what you were doing was not the right story, and that this was the way to do it.”
Feb 26, 2025 neutral
Tech Employees Leak Info Out of Ego, Impatience, or Grievance
“People that would leak stuff to me that worked at Apple or Facebook, some of them were so, just so excited to say, oh my god, I worked on this thing, and it was like, and they just want it out there, and they don't have the patience, and you know, and others o…”
Mar 12, 2025 bullish
Shaan: Meta has an uncontested lead in smart glasses as rivals fail
“I think it's interesting because it's kind of uncontested right now. Like maybe Apple will get in the game. Maybe. If they still have, like, the juice to do it, Snapchat seems to have fallen out. The famous, like, I forgot what the thing was called. Magic leap…”
Apr 17, 2025
Senra: Jobs did Isaacson biography so kids would know him
“So there is a devastating line in Steve Jobs' biography by Walter Isaacson, because Walter was collaborating with him as Steve was dying. And he told Walter one of the reasons he wanted to do this biography is because he wanted his kid, he sacrificed so much o…”
Jun 6, 2025 negative
Feb 16, 2026 negative
Galloway: Unsubscribing from Big Tech is the fastest way to pressure Trump
“What I've noticed is the Trump administration only walks back things when the markets move, and the fastest way to make the markets move right now is to go after the companies that are 40% of the S&P by unsubscribing from Amazon, from Apple, from Microsoft pla…”
Mar 17, 2026 negative
Mar 17, 2026
DHH: Apple App Store fight pushed me to Linux and custom OS
“If I hadn't had that experience, would I build my own Linux distribution that is now used by tens of thousands of people? Would I have discovered this wonderful new world of the Linux operating system, of Hyperland, of Arch, of mechanical keyboards, and all th…”