Thummala: AI enterprise buyers now demand specific workflows and ROI
Tarun Thummala · #2293 $2 million / year AI engineering firm · Jan 12, 2026 · at 27:08
Tarun Thummala, founder of AI engineering agency PressW, describes how enterprise customer procurement matured after the initial generative AI hype cycle.
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“In the last year, people are now sharpening up their budgets. They're sharpening their pencils, and they're like, okay, we know AI is effective. We know it's a hundred percent going to be transformative. How? Like, what are the specific workflows, outcomes, ROI, KPIs that we can look at and how can we justify this price tag for this implementation?”
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