Ethan Smith: Video marketing works best for unentertaining, high-LTV B2B products
Ethan Smith · #2285 AEO: How to make ChatGPT promote you · Nov 11, 2025 · at 6:43
SEO expert Ethan Smith explains content marketing strategy and category competition for B2B SaaS companies.
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“And the less entertaining your product is, the better, the more interesting video is. And the reason why I say that is because video is made to be entertaining and entertaining categories like food, travel, beauty are the most crowded and the least entertaining things are the least crowded. So website builders is moderately entertaining. We work with a lot of SaaS companies like payroll management software is not entertaining at all. So these are not crowded. And so the less, less entertaining and more niche your pro high LTV your product is. Video is the most interesting.”
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