LLMs

“And let's say if you want to compare best CRNs for construction companies and you write your own article for that on your own blog and you go super in depth, that's a great way for you to drive more signups, right? And you would do it in a table format. Pricin…”

“It generally, so LMs, the classes of domain types of domains that are cited frequently, video and UGC are huge. Instagram, TikTok, LinkedIn, I am not seeing X that much. And then video and YouTube shows up a lot.”

“So the intention of LMS.txt is to get more traffic and to send information about, it's not to block, it's to send more information to the LMS so that you get more traffic, but it doesn't work.”

“I think it's five X, at least five X LMs, maybe 10 X, depending on the category. So it's way bigger than AEO.”

“Eight percent of their signups come from LMs.”

“TechRadar is a good example. TechRadar shows up A huge amount. It's one of the most cited domains in LMs. And you'll see a snippet at the top saying we're an affiliate site and it does really well. There's no evidence that a paid for mention does worse than a …”

“What I will say is that for many questions, the number of views is not millions or hundreds of thousands, it's hundreds or a few thousands. So it's still pretty, it's still something that you could win without being an influencer.”

“So if you see most of Instagram and TikTok they've just become indexable on search, Instagram specifically. So which means LLMs can now actually go through your video and see all the text you have on your video and then prop that video up specifically. So it's…”

“All LLMs give, there's a 25% probability that your content will get surfaced up better if you map out freshness of content.”

“And what's cool about LLMs I think is not that they're artifact generating machines. They're okay at that, but like take them out of their distribution and all of a sudden you're in big trouble, but they're incredibly good teaching machines. There may be the b…”

“And that has to do with the mechanics of the attention mechanism. As the contracts gets larger, you're literally spreading the attention over more and more and more data. But also, it's learning from all the bad examples it gave. So it's actually much more lik…”