Singla: Freshness timestamps boost LLM surfacing probability by 25%
Anirudh Singla · #2286 Pepper: AI + people = > $10 million · Nov 17, 2025 · at 9:40
Anirudh Singla, founder of content marketing platform Pepper, breaks down Generative Engine Optimization (GEO) strategies to improve visibility in AI search engines.
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“All LLMs give, there's a 25% probability that your content will get surfaced up better if you map out freshness of content.”
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More from Anirudh Singla
Singla: AI can now automate 80% of content complexity levels
“One to four, which is high volume, low value content will get automated. And everything above that five to 10 will need experts enabled by AI. I can say safe to say that with AI now it's one to seven or one to eight, and we keep getting better and better.”
Singla: Web traffic is declining for 80% of websites globally
“80% of the websites in the world, traffic's been going down.”
Singla: Search results will soon favor short-form videos over written articles
“Telling you these videos very soon are going to start popping up on search instead of that article you were reading from, you know, maybe booking.com.”
Singla: LinkedIn accounts for roughly 12% of all ChatGPT citations
“Just as an experiment, you'll see, LinkedIn gets cited almost on 12% of ChatGPT citations.”