Baby2Baby co-CEO Kelly Sawyer Patricof explains the organization's motivation for expanding into maternal newborn supply kits in partnership with the White House.
Insight
Patricof: Corporations partner with non-profits to look charitable to their customers
“Most corporations do need a corporate partner and, you know, want to, for their customers, look charitable and want to do that anyway.”
Assertion Supported
Patricof: Baby2Baby coordinates 1,000 partner organizations with just 62 staff
“We have 62 members of our team, we're like, ok, we're all gonna break up, we're all gonna conquer this, and we're gonna handle it, and so we did pop-ups around the city, we were sending truckloads of items, and then we had our thousand partners sending in requ…”
Assertion Partly supported
Patricof: How Baby2Baby scaled its Huggies partnership to an $8M grant
“That first Huggies call, We got a 100,000 diapers and a 100,000 dollars. Our next one, we were like, well, Jen Garner will do it for five million diapers and five million wipes. And she did. And now we, 14 years later, just got an eight million dollar grant fr…”
Assertion Supported
Patricof: Baby2Baby Raised Nearly $18 Million in One Night at Gala
“We're, we now raised almost eighteen million dollars this year. In one night.”
Assertion Supported
Patricof: Baby2Baby Raises 60% of Operating Budget at Gala
“This is where we raise 60% of our operating budget.”
Assertion Supported
Patricof: Baby2Baby has distributed half a billion items since inception
“Corporate partners have been a huge part of how we have grown, and these donations of corporate, you know, it's bottles, it's formula, it's diapers, but it's also socks and shoes and clothes, and these have really been a, I feel like, allowed us to distribute …”