Patricof: How Baby2Baby scaled its Huggies partnership to an $8M grant
Kelly Sawyer Patricof · Inside Baby2Baby's response to California's devastating wildfires | Masters of Scale · Jul 3, 2025 · at 20:42
Kelly Sawyer Patricof, co-CEO of Baby2Baby, explains how celebrity partnerships helped the nonprofit unlock multi-million dollar corporate sponsorships and donations from brands like Huggies.
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“That first Huggies call, We got a 100,000 diapers and a 100,000 dollars. Our next one, we were like, well, Jen Garner will do it for five million diapers and five million wipes. And she did. And now we, 14 years later, just got an eight million dollar grant from Huggies. In kind and cash.”
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