Patricof: Corporations partner with non-profits to look charitable to their customers
Kelly Sawyer Patricof · Inside Baby2Baby's response to California's devastating wildfires | Masters of Scale · Jul 3, 2025 · at 21:21
Kelly Sawyer Patricof, co-CEO of non-profit Baby2Baby, discusses corporate motivations for sponsoring philanthropic initiatives.
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“Most corporations do need a corporate partner and, you know, want to, for their customers, look charitable and want to do that anyway.”
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