Sarah Stein Greenberg, Executive Director of the Stanford d.school, explains why relying purely on expert panels can limit innovation during design sprints.
“If you get a room full of experts all together, you often have people just kind of pitching each other current ideas.”
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More from Sarah Stein Greenberg
Insight
Stein Greenberg: Physical 3D prototyping builds bonds for remote brainstorming teams
“I think one of the most important things is to remember that even if we're interacting with each other only online, we're still embodied human beings. And so some of the things you could do there are to insist, if you're having a brainstorm or you're doing som…”
Sarah Stein GreenbergAug 21, 2025▶ 8:58How design drives successful companies (with Sarah Stein Greenberg) | Masters of Scale
Insight
Stein Greenberg: Resolve cross-functional team conflict by analyzing shared raw data
“If they're having a lot of conflict about which direction to go, it is often because they have all gone out and talked to different people, and they haven't found a way to really share their insights in a meaningful way. So one of the things you can do is to c…”
Sarah Stein GreenbergAug 21, 2025▶ 13:08How design drives successful companies (with Sarah Stein Greenberg) | Masters of Scale
Insight
Stein Greenberg: Large organizations should use customer shadowing techniques on colleagues
“As you get bigger and bigger, you know, you could even create a situation where you use some of the same practices you would use to understand your customers with your colleagues. So one of those is shadowing, right? Beginning of the day to the end of the day,…”
Sarah Stein GreenbergAug 21, 2025▶ 13:36How design drives successful companies (with Sarah Stein Greenberg) | Masters of Scale
Insight
Stein Greenberg: Modern design students prioritize systemic change over physical products
“In the, you know, 20, 25 years ago, more students wanted to make things, and now students, like, really want to make change. So their appetite for what kind of impact they want to leave is bigger. And also the kinds of challenges they want to work on are bigge…”
Sarah Stein GreenbergAug 21, 2025▶ 15:00How design drives successful companies (with Sarah Stein Greenberg) | Masters of Scale
Insight
Stein Greenberg: AI excels at rapid ideation, but humans must evaluate
“AI, I am finding, is incredibly useful in fast flaring. And then I still think it's on the human to really think about what does that mean, right? How do I connect that with the human needs that I've been uncovering, and how do I use my human intelligence to m…”
Sarah Stein GreenbergAug 21, 2025▶ 30:42How design drives successful companies (with Sarah Stein Greenberg) | Masters of Scale
AssertionSupported
Stein Greenberg: Design training disproportionately benefits teams with high task variability
“So I just read a paper that was studying, ah, a large company in China It's a very interesting controlled study in which they were looking at the effects of a design thinking training versus a after action review training versus other kinds of team building tr…”
Sarah Stein GreenbergAug 21, 2025▶ 10:41How design drives successful companies (with Sarah Stein Greenberg) | Masters of Scale
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