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Stein Greenberg: Modern design students prioritize systemic change over physical products

Sarah Stein Greenberg · How design drives successful companies (with Sarah Stein Greenberg) | Masters of Scale · Aug 21, 2025 · at 15:00

Sarah Stein Greenberg, Executive Director of the Stanford d.school, reflects on how student mindsets and ambitions have evolved over the past 20 to 25 years.

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“In the, you know, 20, 25 years ago, more students wanted to make things, and now students, like, really want to make change. So their appetite for what kind of impact they want to leave is bigger. And also the kinds of challenges they want to work on are bigger and broader in scope and scale.”

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