Gary Vaynerchuk, CEO of VaynerX, argues that the vast majority of social media marketers treat platforms as distribution rather than contextual communication.
Opinion
Vaynerchuk: In-office employees advance faster than remote workers due to osmosis
“It is very clear to me that the employees globally that are in the office are advancing past the ones that are not, because they're winning on the biggest thing in an office, it's called osmosis.”
Disclosure
Vaynerchuk personally approves every single employee firing across global VaynerMedia
“For example, I sign off on every firing in the entire company globally. There's not one person in this company that can be fired without me signing off, because I'm scared that my leaders will do politics and corporate stuff, not human stuff.”
Insight
Vaynerchuk: Exploring niche rabbit holes builds essential pattern recognition for CEOs
“Going down rabbit holes became data points and context to other moments of going down rabbit holes that allowed me to either bail early, pattern recognition, or triple down on an opportunity, and so, you know, I'm a, I really don't know how a CEO or entreprene…”
Insight
Vaynerchuk: Digital marketing wastes money just as easily as traditional media
“I think that I know, because I live in it every day, you can waste an ungodly amount of money on influencers, on Facebook, on Instagram, on TikTok, on Spotify just as easily as you can in a newspaper or billboard or radio.”
Opinion
Vaynerchuk: Super Bowl ads are underpriced for Fortune 500 companies
“Whether it's a Super Bowl ad, which I think is underpriced for Fortune 500, or it's a carousel ad on, you know, Instagram, or LinkedIn, or it's an emerging influencer on TikTok to make content for your local car wash business, or SaaS business selling to Fortu…”
Assertion Not checkable as stated
Vaynerchuk: LinkedIn currently offers significantly more organic reach than Instagram
“Meanwhile, LinkedIn is acting like Facebook in 2015, where on LinkedIn, if you post about floral arrangements, or why you're a good option for a corporate floral, or just a one-off Valentine's Day thing, it is more likely that you will get organic reach. On Li…”