Webb: Drybar refused investor requests to add makeup or lashes
Ali Webb · How Drybar's Alli Webb scaled a side hustle into a blowout empire | Masters of Scale · Sep 5, 2024 · at 15:52
Drybar co-founder Alli Webb discusses maintaining strict brand focus on blowouts despite outside pressure to add ancillary beauty services.
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“Our investors and even clients are always like, oh, you could sell so many other things here. You could sell makeup. You could offer lashes. You could do all this stuff. I'm like, no, no. You know, I felt very strongly of like we do this one thing and we're the best at it. And we're not going to like create this environment where women come in and they feel like they're being like Hard sell sold to about, you know, buying this or buying that.”
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