Insight certainty 4/5 debate potential 2/5

Kagan: Entrepreneurs should secure base income before launching new ventures

Noah Kagan · Noah Kagan: How to start a business today | Masters of Scale · Jun 24, 2024 · at 55:22

Noah Kagan, founder of AppSumo, explains how someone rebuilding from zero should prioritize guaranteed gig income before attempting high-stakes selling.

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“What I've noticed is that if you're like, oh, my God, I've got to sell 10,000 dollars and I've got to be the best salesperson in three months and all this shit. That is very hard if you're not worried about how you're going to get food tonight. That is very tough. And so how can you get guaranteed income, which there's literally guaranteed. That you can drive Uber. You could do Uber Eats. You can do DoorDash. You can do anything guaranteed. And that's, you could see these people. There's people that are hustling for that. Yeah. Then start thinking about other ways that you can create money. But I think people are trying to do like, I would go sell. It's like, it's very hard to sell when you're worried about your rent.”

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