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Noah Kagan: Reid Hoffman's 'jump off a cliff' advice sounds crazy

Noah Kagan · Noah Kagan: How to start a business today | Masters of Scale · Jun 24, 2024 · at 5:43

Noah Kagan, founder of AppSumo, discusses low-risk entrepreneurship on Masters of Scale, contrasting his side-hustle approach with Reid Hoffman's famous metaphor for starting a company.

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“I think most people think they have to take a big risk. I got to quit like Reid Hoffman's famous line. Yep. Jump off a cliff. I'm like, and you build a parachute on the way down, which I was like, that sounds crazy to me.”

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