Shan-Lyn Ma: 2013 registries ignored experiences, cash, and personalization
Shan-Lyn Ma · Disrupting the wedding industry, with Zola’s Shan-Lyn Ma | Masters of Scale · Oct 24, 2024 · at 10:24
Zola co-founder and CEO Shan-Lyn Ma explains the market void and outdated e-commerce experience that led to the founding of Zola in 2013.
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“What we heard again and again was that people wanted fundamentally different things than what they were getting from department store registries, which dominated the market at the time. They wanted Products as well as experiences and cash. They wanted to fully personalize their registry and their entire wedding, and they just wanted the convenience of managing things where and when they wanted them. And no one else was doing that”
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