Maldonado: Chomps launched at Trader Joe's selling 360 units weekly per store
Pete Maldonado · How a side hustle became an industry leader (with Chomps co-founders) | Masters of Scale · Oct 3, 2025 · at 18:02
Pete Maldonado, co-founder of Chomps, discusses the brand's initial sales velocity upon entering Trader Joe's compared to typical health food retail performance.
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“So like a good retailer would do, you know, like now, like you know, like a health food store, like a whole foods or whoever might do like 15, 20, 30 units per store per week. We came out of the gates doing 360 units per store per week of this product. That's massive. Like you, I don't know where you replicate that type of like, and these are, it's one stick at a time, not selling multipacks. It's single sticks. And so that never slowed down and it still hasn't slowed down.”
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