Chomps

“So we'll do just about a billion in retail sales this year. That's nearly almost like doubling from last year.”

“Yeah, so I think we had finished the prior year at about 400. We did about four million that year.”

“Well, I think we realized was the most of our customers were female.”

“So like a good retailer would do, you know, like now, like you know, like a health food store, like a whole foods or whoever might do like 15, 20, 30 units per store per week. We came out of the gates doing 360 units per store per week of this product. That's …”

“That's also why we're so successful in retail is all of that foundation that we laid in the DTC world, building that community, building a loyal following, and it was just, you know, it's brick by brick, right? It's one person at a time.”

“We were going to be the best Trader Joe's partner possible for two years. What did that mean? That meant that was our only retailer. We focused on e-commerce. We focused on scaling. We focused on like branding and packaging and who our consumer was.”

“And then we've stumbled on Kevin Western from Western Smokehouse, which is you know, one of, is our first co-packer, but now we've, we have, was it four plants now with them? And we're doing the big JV in Mexico, Missouri on a pretty massive plant, a 300,000 s…”

“It was a 1.1 million sticks, I believe.”

“A total of less than 700,000. And over the course of like the two year period that we were, Working with them. ... So we, you know, even to this day, we've only, that's all the primary, primary capital's ever taken. Even aside from, we did a private equity rai…”

“I think we did friends and family. We did debt only.”

“Pete and I met through mutual friends. We were all playing cards and he had mentioned that he had started a company To compete with Omaha Steaks, right? To offer grass fed, grass finished, like a healthier version.”