Trader Joe's

6 statements across 1 episodes · 3 bullish · 0 bearish · 2 people on the record · first statement Oct 3, 2025 by Rashid Ali · across every show →

Everything said about Trader Joe's, oldest first

Oct 3, 2025 positive

Assertion Supported

Ali: Chomps grew annual revenue from $400K to $4M in one year

“Yeah, so I think we had finished the prior year at about 400. We did about four million that year.”

Rashid Ali Oct 3, 2025 ▶ 13:46 How a side hustle became an industry leader (with Chomps co-founders) | Masters of Scale

Oct 3, 2025 positive

Assertion Not checkable as stated

Maldonado: Chomps launched at Trader Joe's selling 360 units weekly per store

“So like a good retailer would do, you know, like now, like you know, like a health food store, like a whole foods or whoever might do like 15, 20, 30 units per store per week. We came out of the gates doing 360 units per store per week of this product. That's …”

Pete Maldonado Oct 3, 2025 ▶ 18:02 How a side hustle became an industry leader (with Chomps co-founders) | Masters of Scale

Oct 3, 2025 neutral

Disclosure

Ali: Chomps kept Trader Joe's as sole retailer for two years

“We were going to be the best Trader Joe's partner possible for two years. What did that mean? That meant that was our only retailer. We focused on e-commerce. We focused on scaling. We focused on like branding and packaging and who our consumer was.”

Rashid Ali Oct 3, 2025 ▶ 19:14 How a side hustle became an industry leader (with Chomps co-founders) | Masters of Scale

Oct 3, 2025

Assertion Not checkable as stated

Maldonado: Trader Joe's placed an initial order of 1.1 million Chomps sticks

“It was a 1.1 million sticks, I believe.”

Pete Maldonado Oct 3, 2025 ▶ 12:30 How a side hustle became an industry leader (with Chomps co-founders) | Masters of Scale

Oct 3, 2025 positive

Disclosure

Ali: Chomps funded its $1 million Trader Joe's order entirely with debt

“I think we did friends and family. We did debt only.”

Rashid Ali Oct 3, 2025 ▶ 15:03 How a side hustle became an industry leader (with Chomps co-founders) | Masters of Scale

Oct 3, 2025

Assertion Partly supported

Ali: Over 90% of Trader Joe's products are private label

“I mean, 90% plus of the items are private labels. So they're Trader Joe's branded products. So for you to actually get a branded product within Trader Joe's, it's like, it's extremely rare.”

Rashid Ali Oct 3, 2025 ▶ 13:00 How a side hustle became an industry leader (with Chomps co-founders) | Masters of Scale

Trader Joe's

Everything said about Trader Joe's, oldest first

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