A second-time founder's main advantage is knowing what not to do
Bobbi Brown · Bobbi Brown: Scaling up, then starting over (Bobbi Brown Cosmetics & Jones Road) | Masters of Scale · Nov 6, 2025 · at 28:16
Bobbi Brown compares founding Jones Road Beauty in 2020 with launching her original namesake cosmetics brand in 1990.
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“When I started the second company, I had all this years of knowledge and understanding how things work and what makes sense. But I also knew the most important thing was I knew what not to do. What was a waste of time, money, and energy.”
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