Estée Lauder began appointing senior executives without founder Bobbi Brown's approval
Bobbi Brown · Bobbi Brown: Scaling up, then starting over (Bobbi Brown Cosmetics & Jones Road) | Masters of Scale · Nov 6, 2025 · at 20:15
Bobbi Brown discusses the organizational friction and loss of hiring control she experienced after Estée Lauder acquired Bobbi Brown Cosmetics and shifted executive leadership.
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“Like, I used to interview every single person, like, in the beginning. Every single person. And then, big people were being hired. The head of international, the head of this, and it'd be like, excuse me? Like, this is not the right person. This person doesn't understand what this business is. And that started happening more and more.”
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