Eidelman: Google search eroded the veterinarian's exclusive influence with pet owners
Steven Eidelman · Rebuilding a broken industry from scratch (Modern Animal's Steven Eidelman) | Masters of Scale · Apr 17, 2025 · at 7:27
Steven Eidelman describes the market dynamics in 2012 that led him to found pet-tech startup Whistle.
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“The veterinarian used to always be the most trusted resource if you're a pet owner. And this was around the time where we're starting to now Google everything. Right. And in parallel, the veterinarian sort of losing that sway and that role of influence.”
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