Zynga

“At the time, game companies would build an entire game and take even two years and 15, twenty million dollars before they even know if anyone wanted it, and we could come out with it on the web, maybe only spend four weeks.”

“Out of that, for me, came this mentality that I brought into Zynga of, I'm not wedded to any idea. Whether it's mine, yours, someone else's, I'll try anything, and I'll kill anything, and I'll kill it quickly.”

“We were pushing it more than anybody because we went to tracking every click and analyzing it at a time that they were using Google Analytics.”

“Yes, I made it my policy early on to respond to every single email from every employee and every customer, and I have pretty much to this day been true to it.”

“Do not build it right. Build a culture of building it wrong. Do not, build it right, presume some level of success. I love Eric Ries. We've had great debates. I, I'm in the same spirit, but that word viable is actually hurtful because viable also means hope of…”