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2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Mar 29, 2023 by Reid Hoffman · across every show →

Everything said about search, oldest first

Mar 29, 2023 positive
Opinion
Hoffman: Google's APM program sits at root of its success
“You may not have heard of the Associate Product Manager program, but it's one of Google's crown jewels alongside Search and Gmail, and I would argue that it sits at the root of Google's success.”
Reid Hoffman Mar 29, 2023 ▶ 5:12 How to make the star employees you need (with Lumi Labs' Marissa Mayer)
Aug 1, 2025 neutral
Prediction Not checkable as stated
Kern Schireson predicts AI will force marketers away from search engine advertising.
“So part of what I think we're going to see is a retrenching from what has I would say become a real over reliance on search and an over dependence on what appears to be. An opportunity to capture audience, but is actually just a task completion pathway.”
Kern Schireson Aug 1, 2025 ▶ 28:28 The new art and science of marketing (w/ Known’s Ross Martin and Kern Schireson) | Masters of Scale
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