Kern Schireson predicts AI will force marketers away from search engine advertising.
Kern Schireson · The new art and science of marketing (w/ Known’s Ross Martin and Kern Schireson) | Masters of Scale · Aug 1, 2025 · at 28:28
Kern Schireson, co-founder of marketing agency Known, discusses how conversational AI search shifts will force brands to rethink their digital ad spend mix.
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“So part of what I think we're going to see is a retrenching from what has I would say become a real over reliance on search and an over dependence on what appears to be. An opportunity to capture audience, but is actually just a task completion pathway.”
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