pricing strategy
2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Aug 2, 2023 by Reid Hoffman · across every show →
Everything said about pricing strategy, oldest first
Aug 2, 2023
Hoffman: Changing initial product pricing risks breaking an implicit user promise
“Almost any move you make after you've slapped an initial price on your product comes with a risk of sending your customers scattering. When users sign up for that price, the one you probably used in marketing, the one that your earliest fans decided was worth …”
May 30, 2025 positive
Wren: If clients accept quotes without negotiating, prices should be raised
“I think that is part of learning the value of your product. You have to kind of test and say, okay, this budget, everyone's saying yes to without negotiating. Maybe we could go a little higher, you know, maybe we can see value in that.”