Wren: If clients accept quotes without negotiating, prices should be raised
Christina Wren · How storytellers can thrive in business (with Trilith Studios' Frank Patterson) | Masters of Scale · May 30, 2025 · at 22:05
Filmmaker and entrepreneur Christina Wren explains her pricing heuristic learned from running production company Two Kids with a Camera.
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“I think that is part of learning the value of your product. You have to kind of test and say, okay, this budget, everyone's saying yes to without negotiating. Maybe we could go a little higher, you know, maybe we can see value in that.”
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