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Mike Cessario

7 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jul 11, 2024 by Mike Cessario · across every show →

On the record as a speaker too: Mike Cessario's record, appearances and statements → this page counts the times other people say the name.

Everything said about Mike Cessario, oldest first

Jul 11, 2024 neutral
Insight
Cessario: Many people from big success stories just take credit for one genius
“How many times do you realize that like all the people that work on stuff, there's maybe one evil genius that's doing kind of everything and everybody else sort of takes the credit. Then you put them on their own. And it's like, cause I remember the first pres…”
Mike Cessario Jul 11, 2024 ▶ 23:35 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
Jul 11, 2024
Disclosure
Cessario: Liquid Death raised its initial $150K seed from former agency bosses
“So then I went out trying to raise just from Former bosses I had that were, you know, executive creative directors, probably pulling in 350 plus grand a year. Like they had, they could write a check for five grand on a, you know, as a gamble. And I always had …”
Mike Cessario Jul 11, 2024 ▶ 50:41 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
Jul 11, 2024 negative
Assertion Supported
Cessario: No North American co-packer could put spring water in cans
“Turns out, There are no co-packers in North America who can put spring water in cans.”
Mike Cessario Jul 11, 2024 ▶ 40:14 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
Jul 11, 2024
Insight
Cessario: Without ad spend, the product itself must be the marketing
“All the shareability and marketing firepower has to be in the product itself. It can't be just a, yeah, that's an okay product. And then you have to spend to build something interesting around it. It's like, no, the product itself has to be the marketing in a …”
Mike Cessario Jul 11, 2024 ▶ 45:16 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
Jul 11, 2024
Assertion Supported
Cessario: Liquid Death generated just under $3M in revenue in 2019
“Well, 2019 was year one. We did like just under Three million.”
Mike Cessario Jul 11, 2024 ▶ 56:20 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
Jul 11, 2024
Assertion Supported
Monster manufactured fake energy cans filled with water for Warped Tour bands
“So they were never going to force bands to drink energy drinks that they didn't want to drink. So they had to manufacture this special product for the bands that was water, but it looked like their product on stage.”
Mike Cessario Jul 11, 2024 ▶ 1:27 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
Jul 11, 2024
Insight
Cessario: Healthy Products Are Rarely Marketed in a Funny, Cool Way
“Healthy products are really never marketed in a funny, cool way. It's always unhealthy stuff that's really funny, like beer and candy and junk food and all of that.”
Mike Cessario Jul 11, 2024 ▶ 2:23 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
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