Cessario: Liquid Death raised its initial $150K seed from former agency bosses
Mike Cessario · How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale · Jul 11, 2024 · at 50:41
Mike Cessario, founder and CEO of Liquid Death, describes how he assembled the company's initial funding in small checks from creative director colleagues who understood brand marketing.
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“So then I went out trying to raise just from Former bosses I had that were, you know, executive creative directors, probably pulling in 350 plus grand a year. Like they had, they could write a check for five grand on a, you know, as a gamble. And I always had good relationships with people I work with. Like I didn't burn too many bridges. So reached out to those people who really understood marketing and brand. And when I showed them the idea like, oh, this is genius. Like you gotta do this. So I kind of just cobbled together five grand, 10 grand And then basically just, yeah, put together like a 150.”
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