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The Ledger

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Insight
Joffe: Accessing complete customer data requires reaching the first-party data warehouse
“So the only way to really get all the underlying wealth of data that they, your business probably already has is really to dive in deep and get access to the first party data warehouse.”
Nitay Joffe Jun 16, 2016 ▶ 5:45 Why Marketing is All About Data // Nitay Joffe, ActionIQ [FirstMark's Data Driven]
Insight
Joffe: Modifying pre-aggregated data cube pipelines takes weeks to months
“You have to go and change the pipeline. For those of you that have been there, done that, know that this is something you stay away from as much as you can, because this takes on the order of weeks to months.”
Nitay Joffe Jun 16, 2016 ▶ 12:56 Why Marketing is All About Data // Nitay Joffe, ActionIQ [FirstMark's Data Driven]
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