why aren't all 7 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Opinion
Data science PhDs are often wasted pulling lists for marketers
“Data analysts are very sophisticated, you know, ML, statistics, PhDs, and so on, and they've been hired to, you know, move the needle for the business by developing very complex models, but instead they're being utilized today basically to be list pull monkeys…”
Insight
Joffe: Accessing complete customer data requires reaching the first-party data warehouse
“So the only way to really get all the underlying wealth of data that they, your business probably already has is really to dive in deep and get access to the first party data warehouse.”
Insight
Joffe: Modifying pre-aggregated data cube pipelines takes weeks to months
“You have to go and change the pipeline. For those of you that have been there, done that, know that this is something you stay away from as much as you can, because this takes on the order of weeks to months.”
Disclosure
ActionIQ built a marketing database architecture with zero ETL
“There's no ETL anywhere in, in our system”
Disclosure
ActionIQ built a specialized marketing database using Michael Stonebraker's principles
“We've basically taken a page out of Stonebreaker's book, and we've built a database that is highly specialized for the particular marketing use case”
Assertion Partly supported
Nitay Joffe's team at PowerSet built the NoSQL store that became HBase
“Several years ago I was at a company called PowerSet, and we built this linguistic search engine, and the main thing that, that you guys have probably heard of that came out of that is we created this NoSQL data store to store our crawl data, and that is what …”
Disclosure
ActionIQ's CTO splits recruiting time equally between database PhDs and UX designers
“I spend just as much time recruiting database PhDs as I do product and UX designers.”