The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
AI content creation now surpasses the bottom 80% of marketing employees
“AI can generate content that has gone from laughably bad to, like, better than the bottom 25% of marketing employees to, like, maybe better than the bottom 80% of marketing employees and on a trajectory to continue progressing there.”
Bob Moore Mar 13, 2024 ▶ 26:23 AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam
Assertion Supported
A large cohort of internet users has replaced search engines with ChatGPT
“There's a whole cohort of humans that have already largely replaced a very, very large proportion of their traditional search behavior on search engines from looking through these search engine results pages to just trusting the answers that that come out of C…”
Bob Moore Mar 13, 2024 ▶ 27:12 AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam
Assertion Not checkable as stated
The average first-time book author sells fewer than 300 copies
“The average first time author whose books hit the shelves sell less than 300 copies of their books.”
Bob Moore Mar 13, 2024 ▶ 1:19 AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam
Assertion Not checkable as stated
Crossbeam has reached 18,000 participating companies and nearly 100,000 users
“We're up to 18,000 companies that use Crossbeam now we're getting close to a 100,000 users on the platform”
Bob Moore Mar 13, 2024 ▶ 2:22 AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam
Assertion Not checkable as stated
Looker was Stitch's top go-to-market partner despite lacking direct software integration
“At Stitch back in the day, we didn't actually have hard integrations into Looker at all. It was the data warehouse that sat in between where we deposited data and where Looker pulled the data out. There was no physical integration between us and Looker, but Lo…”
Bob Moore Mar 13, 2024 ▶ 34:49 AI's Killing Marketing. Ecosystem-Led Grow is the Future | Bob Moore, the CEO of Crossbeam
Assertion Not checkable as stated
Bob Moore says the entire VC market disappeared in September 2008
“The entire venture capital market disappeared in September oh eight.”
Bob Moore Dec 5, 2018 ▶ 4:30 $0 to $60M in 2 Years // Bob Moore, Crossbeam (FirstMark's Data Driven NYC)
Assertion Supported
E-commerce startup Fab.com raised hundreds of millions before rapidly going to zero
“Fab was a really large e-commerce company that built built up here in New York grew to hundreds of millions of dollars of capital raised, and then went to zero very rapidly.”
Bob Moore Dec 5, 2018 ▶ 11:08 $0 to $60M in 2 Years // Bob Moore, Crossbeam (FirstMark's Data Driven NYC)
Assertion Not checkable as stated
Stitch matched RJMetrics' eight-year customer acquisition total in just 20 months
“In 20 months, we had as many customers as RJ Metrics had reached in that eight year time period.”
Bob Moore Dec 5, 2018 ▶ 15:37 $0 to $60M in 2 Years // Bob Moore, Crossbeam (FirstMark's Data Driven NYC)
Assertion Supported
An internal 2015 hackathon inspired RJMetrics to unbundle its ETL microservices
“At one of our hackathons in 2015, we had a group of team members actually break off all of the code, the microservices that represented that ETL, ah, component, and actually turn that into something that we could directly sell, and point at our customers' data…”
Bob Moore Dec 5, 2018 ▶ 12:36 $0 to $60M in 2 Years // Bob Moore, Crossbeam (FirstMark's Data Driven NYC)
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