Cancel: Drift targeted the commoditized CRM market via a paradigm shift
David Cancel · Fireside Chat: David Cancel (Founder & CEO, Drift) with Matt Turck (Partner, FirstMark) · Sep 25, 2020 · at 29:36
David Cancel, founder and CEO of Drift, outlines his red ocean market strategy for positioning Drift.
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“Look, I want to go into the most commoditized market possible, right? Really we're going, trying to go in the CRM market. And so I want to go in that red ocean, but what I want to understand going in is understand that it's a red ocean, understand that we need a fundamentally different paradigm and technical shift, right? So that we can resegment and recategorize this market so that we have an opportunity to win, right?”
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