Disclosure certainty 4/5 debate potential 1/5

Thomas Walle was part of Tidal founding team before Jay-Z acquisition

Thomas Walle · The Power of Location Data // Thomas Walle, Unacast (FirstMark's Data Driven NYC) · Nov 13, 2019 · at 2:00

Thomas Walle, CEO of Unacast, shares his career background prior to Unacast as a co-founder at Tidal.

0:00 / 0:11exact quote · 11.3s
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“Prior to Unicast, I was a part of the founding team at Tidal, which you might be familiar with. It was acquired by Jay-Z, the rapper. So the company wasn't started in the U.S. It was started out of Norway, next to Spotify.”

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More from Thomas Walle

Disclosure
Walle: Unacast rejects location data requests for political campaigns
“And we have, ah, we have kind of a lot of cases that we don't do. For instance, political campaigns.”
Thomas Walle Nov 13, 2019 ▶ 9:10 The Power of Location Data // Thomas Walle, Unacast (FirstMark's Data Driven NYC)
Insight
Walle: Location data is not mature enough to predict corporate quarterly earnings
“So to put it this way, we, I don't think we are ready yet or anyone are ready yet to sell to hedge, hedge funds that want to use this data to predict quarterly earnings for stock listed companies. But if you want to understand retail analytics and real estate,…”
Thomas Walle Nov 13, 2019 ▶ 24:01 The Power of Location Data // Thomas Walle, Unacast (FirstMark's Data Driven NYC)
Opinion
Walle: Real estate investors spend very little time analyzing property data
“Like real estate investors, they spend very little time, ah, really digging into, should I invest in this property or that property?”
Thomas Walle Nov 13, 2019 ▶ 11:20 The Power of Location Data // Thomas Walle, Unacast (FirstMark's Data Driven NYC)
Disclosure
Walle: Unacast's anonymized dataset covers roughly 10% of the US population
“So we spent like four years in building up a data set to, yeah, roughly 10% of the U.S. Population, so it's an anonymized data set, and that's the basis of all the insights that we can build.”
Thomas Walle Nov 13, 2019 ▶ 20:09 The Power of Location Data // Thomas Walle, Unacast (FirstMark's Data Driven NYC)
Assertion Not checkable as stated
Walle: Mobile location data is highly inaccurate compared to CRM data
“So it's a very inaccurate location data, data set in comparison to other data sets that, that we are used with like online data, CRM data, transaction data, which actually tells a very, very precise story.”
Thomas Walle Nov 13, 2019 ▶ 4:47 The Power of Location Data // Thomas Walle, Unacast (FirstMark's Data Driven NYC)
Disclosure
Walle: Unacast entered Europe during GDPR rollout while others fled
“We went into Europe when everybody fled Europe because we wanted to be GDPR compliant, and we have figured out a way to maneuver that space.”
Thomas Walle Nov 13, 2019 ▶ 8:25 The Power of Location Data // Thomas Walle, Unacast (FirstMark's Data Driven NYC)
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