Walle: Mobile location data is highly inaccurate compared to CRM data
Thomas Walle · The Power of Location Data // Thomas Walle, Unacast (FirstMark's Data Driven NYC) · Nov 13, 2019 · at 4:47
Thomas Walle, CEO of human mobility data startup Unacast, outlines the technical difficulties caused by signal bouncing and GPS inaccuracy in dense urban environments.
0:00 / 0:11exact quote · 11.0s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“So it's a very inaccurate location data, data set in comparison to other data sets that, that we are used with like online data, CRM data, transaction data, which actually tells a very, very precise story.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Thomas Walle
Walle: Unacast rejects location data requests for political campaigns
“And we have, ah, we have kind of a lot of cases that we don't do. For instance, political campaigns.”
Walle: Location data is not mature enough to predict corporate quarterly earnings
“So to put it this way, we, I don't think we are ready yet or anyone are ready yet to sell to hedge, hedge funds that want to use this data to predict quarterly earnings for stock listed companies. But if you want to understand retail analytics and real estate,…”
Walle: Real estate investors spend very little time analyzing property data
“Like real estate investors, they spend very little time, ah, really digging into, should I invest in this property or that property?”
Walle: Unacast's anonymized dataset covers roughly 10% of the US population
“So we spent like four years in building up a data set to, yeah, roughly 10% of the U.S. Population, so it's an anonymized data set, and that's the basis of all the insights that we can build.”