Walle: Unacast rejects location data requests for political campaigns
Thomas Walle · The Power of Location Data // Thomas Walle, Unacast (FirstMark's Data Driven NYC) · Nov 13, 2019 · at 9:10
Thomas Walle is the Founder and CEO of human mobility data platform Unacast. He discusses ethical boundaries around location data usage.
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“And we have, ah, we have kind of a lot of cases that we don't do. For instance, political campaigns.”
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“So we spent like four years in building up a data set to, yeah, roughly 10% of the U.S. Population, so it's an anonymized data set, and that's the basis of all the insights that we can build.”
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“So it's a very inaccurate location data, data set in comparison to other data sets that, that we are used with like online data, CRM data, transaction data, which actually tells a very, very precise story.”