Intent data delivers the largest impact for companies lacking top brand recognition
Amanda Kahlow · Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven] · May 23, 2016 · at 13:53
Amanda Kahlow, founder and CEO of 6Sense, explains why challenger companies in crowded markets gain the most from predictive intent signals.
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“So looking at those signals, and for them, and for companies that aren't first in their market, so people don't think blue jeans when they think video conferencing, this can have the biggest impact.”
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