BlueJeans

2 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement May 23, 2016 by Amanda Kahlow · said 2 times in 1 episodes since 2016 · across every show →

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May 23, 2016 positive
Assertion Not checkable as stated
BlueJeans reduced required sales touches to qualify leads from 33 to 10
“They found not only a four X lift in their opportunities, but one of the really interesting things is the sales product It usually took one in 33 touches for an inside salesperson to qualify a lead. Now it takes them one in 10 with the six cent scores.”
Amanda Kahlow May 23, 2016 ▶ 13:25 Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
May 23, 2016 neutral
Insight
Intent data delivers the largest impact for companies lacking top brand recognition
“So looking at those signals, and for them, and for companies that aren't first in their market, so people don't think blue jeans when they think video conferencing, this can have the biggest impact.”
Amanda Kahlow May 23, 2016 ▶ 13:53 Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
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