Scott Belsky

Partner, A24 · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

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Scott Belsky co-founded the creative platform Behance, which was acquired by Adobe in 2012, and spent years as an executive leading Adobe's Creative Cloud and product initiatives. He is an active early-stage investor and the author of Making Ideas Happen and The Messy Middle.

12statements → 7claims → 2claims resolved → 4.17/5average certainty → 2.25/5average debate potential → ≈4.5/5argument clarity, estimated →

0 supported 2 partly supported 0 contradicted 5 not checkable as stated how the 7 claims stand · each chip opens the sources

2 predictions · 5 assertions · 3 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 2 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Scott argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: speaking style how? →

266 words/min while actually speaking · 0.6 um and uh per 1k words

No argument clarity score for Scott Belsky: no usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews. Their coarse estimate from 6 exchanges on the produced feed is ≈4.5/5, shown at half point precision because the sample is small and produced tape scores higher.

Measured by listening to 5,053 words across 1 episode, but every recording we have of Scott Belsky is the aired feed, and an editor cleaned that audio before release. Some of the hesitation was cut before we ever heard it, so read these as floors: the true rates are at least this high. These are measurements of speaking style, not scores. How it's measured →

What they said12 Episodes1

Everything Scott Belsky said on the MAD Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Scott Belsky: Contextual UI prompts matter as much as underlying AI models

“One of the most important insights was, and maybe as important as building a great family of models. And I can talk more about Firefly and the underlying models and how we trained it and how we didn't train it and everything else, but was simply the insight of…”

Scott Belsky Dec 6, 2023 ▶ 1:31 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Insight

Belsky: AI detection algorithms will never catch media manipulators

“We're never going to catch the bad actors because anyone can, you know, make anything and it's a cat and mouse game to have algorithms that tell whether something was edited or not.”

Scott Belsky Dec 6, 2023 ▶ 8:06 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Assertion Not checkable as stated

Belsky: Adobe data shows AI is increasing creative hiring, not reducing it

“So in our data, we're still seeing this revolution drive hiring more as opposed to reducing the hiring.”

Scott Belsky Dec 6, 2023 ▶ 17:30 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Prediction Not checkable as stated

Scott Belsky predicts local LLMs on personal devices will suffice for most

“I think that verticals will be important. I think the LMs will be abundant. And I actually think at some point, maybe relatively soon, we'll realize that some LMs, even locally running LMs on our machines are enough for a lot of the actions that we want to do …”

Scott Belsky Dec 6, 2023 ▶ 23:46 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Disclosure

Adobe trained its Firefly AI models exclusively on licensed material

“We wanted to train off of licensed material that we had a license to train off of.”

Scott Belsky Dec 6, 2023 ▶ 3:34 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Assertion Not checkable as stated

Belsky: Repetitive design work like banner ad formatting is already replaced by AI

“The job of someone turning squares into rectangles all day for banner ads, that job's been replaced by AI.”

Scott Belsky Dec 6, 2023 ▶ 17:39 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Insight

Scott Belsky: Hourly business models are broken in the age of AI

“And so I'm starting to wonder if value-based pricing models are really going to replace time-based pricing models and a lot of the functions of like, very sophisticated work. And also, what are the tools that allow us to know how to price our work, right? But …”

Scott Belsky Dec 6, 2023 ▶ 20:35 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Assertion Not checkable as stated

Scott Belsky admits a significant portion of daily Photoshop downloaders get lost

“For all the people that download any of these desktop products like Photoshop every day, the number of people that get lost or can't feel successful in the product is really Significant.”

Scott Belsky Dec 6, 2023 ▶ 1:16 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Assertion Partly supported

Belsky: CAI has 2,000 partners, including Nikon, Canon, Sony, and Leica

“We now have 2000 partners, Nikon, Canon, Sony, and Leica have all come out with cameras. They now add counter-credentials to assets by default taking in their camera so that when they come into Photoshop or Lightroom or third-party products of other companies,…”

Scott Belsky Dec 6, 2023 ▶ 8:50 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Prediction Not checkable as stated

Belsky: Brands will flood the market with content, raising the engagement bar

“We're entering a world where, first of all, every brand's gonna absolutely flood the zone with content. That's gonna make the bar go up for the digital experiences that really engage us.”

Scott Belsky Dec 6, 2023 ▶ 15:56 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Disclosure

Scott Belsky: All of Adobe's Firefly generative AI models are homegrown

“So all of our generative AI models for Firefly are homegrown.”

Scott Belsky Dec 6, 2023 ▶ 5:25 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Assertion Partly supported

Belsky: Adobe automatically adds Content Credentials to AI-generated assets

“Whenever you use AI in any of our products, we automatically add credentials to the asset. That says what tool was used and what model you used.”

Scott Belsky Dec 6, 2023 ▶ 7:46 Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity

Appearances (1)

Episode	Date	Speaking time
Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity	Dec 6, 2023	22m

Scott Belsky

The record, in short

How they sound: speaking style how? →

Appearances (1)

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