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Oren Falkowitz

Co-founder & CEO, Area 2 Farms · 1 appearance on the record.

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founderexecutive

After serving in technical roles at the National Security Agency and U.S. Cyber Command, Falkowitz co-founded big-data firm Sqrrl and email security company Area 1 Security. Today, he leads Area 2 Farms, an indoor farming company developing automated soil systems.

9statements → 6claims → 4claims resolved → 0%fully supported → 4/5average certainty → 2.44/5average debate potential → 8said about them ↓

0 supported 3 partly supported 1 contradicted 2 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 opinion · 2 insights · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 4 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Oren argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Falkowitz: Verizon report shows 50% phishing success by third message
“Verizon yearly does a breach, a report on all the breaches that they responded to, and they found that by the third message that gets sent, 50% of the success rate is, is already achieved, right?”
Oren Falkowitz Oct 21, 2015 ▶ 6:08 Oren Falkowitz, Area 1 Security // The Future of Cybersecurity (Hosted by FirstMark Capital)

How they sound: speaking style how? →

250 words/min while actually speaking · 19.4 um and uh per 1k words

No argument clarity score for Oren Falkowitz: no usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews.

Measured by listening to the audio itself: 3,764 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

Everything Oren Falkowitz said on the MAD Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Falkowitz: Training employees to spot phishing attacks does not work
“So I'm gonna train all of you to spot phishing. That's not gonna work, right”
Oren Falkowitz Oct 21, 2015 ▶ 17:00 Oren Falkowitz, Area 1 Security // The Future of Cybersecurity (Hosted by FirstMark Capital)
Assertion Not checkable as stated
Falkowitz: Area 1 Security has captured the entire internet for security
“What we've been able to do is capture the entire Internet, right, in a way that maybe you would think Google or others do, right, and to do that for a very specific sort of security purpose.”
Oren Falkowitz Oct 21, 2015 ▶ 11:43 Oren Falkowitz, Area 1 Security // The Future of Cybersecurity (Hosted by FirstMark Capital)
Assertion Not checkable as stated
Area 1 Data: Top spam filters miss 9 targeted phishing emails per million
“Our data shows that for every one million messages a company receives, nine of them are of a targeted and sophisticated nature that the best spam, Google spam, others are going to miss, right?”
Oren Falkowitz Oct 21, 2015 ▶ 17:23 Oren Falkowitz, Area 1 Security // The Future of Cybersecurity (Hosted by FirstMark Capital)
Assertion Partly supported
Falkowitz: 97% of all cyberattacks begin with phishing
“97% of all attacks Begin with phishing.”
Oren Falkowitz Oct 21, 2015 ▶ 5:15 Oren Falkowitz, Area 1 Security // The Future of Cybersecurity (Hosted by FirstMark Capital)
Assertion Partly supported
Ten phishing emails yield a 90 percent success probability within 90 seconds
“If you send just 10 messages to a company, there's a 90% success rate that one of those users is going to click, and it takes less than 92nd, is this videotape, by the way? It takes, and it takes less than 90 seconds, right, for that to happen.”
Oren Falkowitz Oct 21, 2015 ▶ 5:48 Oren Falkowitz, Area 1 Security // The Future of Cybersecurity (Hosted by FirstMark Capital)
Assertion Partly supported
Falkowitz: Companies take a year to discover cyberattacks after phishing starts
“These companies are only learning about these attacks a year after this initial phishing starts, right?”
Oren Falkowitz Oct 21, 2015 ▶ 6:37 Oren Falkowitz, Area 1 Security // The Future of Cybersecurity (Hosted by FirstMark Capital)
Insight
Falkowitz: Cyberattacks operate as long campaigns, not instantaneous events
“A lot of my colleagues and senior executives from the government will often talk about cyber attacks as being at speed of light or network speed, right, is, is the example. But I think the reality is when you look at the data and from what we observe that, tha…”
Oren Falkowitz Oct 21, 2015 ▶ 8:15 Oren Falkowitz, Area 1 Security // The Future of Cybersecurity (Hosted by FirstMark Capital)
Insight
Falkowitz: Cyber threat actors display predictable human patterns in data
“Cyber actors are no different than you and me, right? Which means that they open themselves up to a variety of predictable human patterns that can be observed in data that's very different from the way the security industry handles them today, right?”
Oren Falkowitz Oct 21, 2015 ▶ 1:49 Oren Falkowitz, Area 1 Security // The Future of Cybersecurity (Hosted by FirstMark Capital)
Assertion Contradicted
Falkowitz: Verizon report shows 50% phishing success by third message
“Verizon yearly does a breach, a report on all the breaches that they responded to, and they found that by the third message that gets sent, 50% of the success rate is, is already achieved, right?”
Oren Falkowitz Oct 21, 2015 ▶ 6:08 Oren Falkowitz, Area 1 Security // The Future of Cybersecurity (Hosted by FirstMark Capital)

The other half of the tape: Oren Falkowitz's own voice is left out of every number here. Other people bring the name up 8 times in 1 episode on the MAD Podcast. every mention, with the transcript →

Who brings them up most Matt Turck 5Alexander Younghoff 2

Every mention by year

tap a year for its mentions
0041812013episodesmentions
0112013episodes it came up in
0040.5812013episodesmentions per episode
2013 8 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Oren Falkowitz, Area 1 Security // The Future of Cybersecurity (Hosted by FirstMark Capit Oct 21, 2015 17m
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