sales and marketing

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 18, 2016 by Peter Fenton · across every show →

Everything said about sales and marketing, oldest first

Mar 18, 2016 negative
Assertion Not checkable as stated
60% of traditional enterprise software investment goes to sales
“When we make an investment, it's still somewhat the case that if we put a, for every dollar we put in, something like 60% of that goes into selling the technology.”
Peter Fenton Mar 18, 2016 ▶ 18:07 A Fireside Chat with Benchmark General Partner Peter Fenton (Data Driven NYC / FirstMark)
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