60% of traditional enterprise software investment goes to sales
Peter Fenton · A Fireside Chat with Benchmark General Partner Peter Fenton (Data Driven NYC / FirstMark) · Mar 18, 2016 · at 18:07
Peter Fenton, General Partner at Benchmark, discusses the cost inefficiencies of traditional enterprise software distribution models.
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“When we make an investment, it's still somewhat the case that if we put a, for every dollar we put in, something like 60% of that goes into selling the technology.”
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