PlaceIQ

“We basically ingest and build a large, very large amount of spatial data in the world, so we understand what's in the world, what does it mean to be in a certain place at a certain time, and then we intersect that with the movement of about a hundred and sixty…”

“We made a conscious decision many years ago not to hold any PII, not to hold any personally identifiable information.”

“Access to data is actually almost commodified already, right? The idea of movement data and location data, those are data sets that exist out there.”

“We think about these new types of data now that they're truly omnichannel, right? They're not data about a mobile device. They're data about a consumer that you can apply across social, video, display.”

“Turns out IHOP is, is no longer hit with spring break people, right? It's just completely flat there.”