Mailchimp

9 statements across 1 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Dec 5, 2013 by John Foreman · said 26 times in 2 episodes since 2013 · across every show →

Mentions by year

brought up most by John Foreman (23), Matt Turck (1)

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2022 2 mentions in 1 episode
2013 24 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Mailchimp, oldest first

Dec 5, 2013 neutral
Disclosure
Mailchimp infers recipient age and gender via cross-network subscription graphs
“We can actually determine a lot of demographic data through this, ah, age, gender, things like that.”
John Foreman Dec 5, 2013 ▶ 18:11 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Dec 5, 2013 neutral
Disclosure
Mailchimp's data science team spends 80 percent of time building tools
“And right now we spend about 20% of our time doing insight, which is just one-off reporting or one-off sort of consulting engagements, and we spend about 80% of our time building tools or capabilities”
John Foreman Dec 5, 2013 ▶ 5:20 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Dec 5, 2013 positive
Assertion Not checkable as stated
Mailchimp's Discovered Segments boosted a developer newsletter engagement by 50 percent
“We took a group of devs that we knew about, threw it into discovered segments, grabbed some more, and then sent it out and actually got 50% better engagement on that newsletter than typical.”
John Foreman Dec 5, 2013 ▶ 21:08 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Dec 5, 2013
Assertion Not checkable as stated
Mailchimp had 200 total employees in 2013, with 100 in support
“We have 200 employees. About a hundred of those are support personnel.”
John Foreman Dec 5, 2013 ▶ 5:51 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Dec 5, 2013
Assertion Not checkable as stated
Gmail's tabbed inbox launch dropped Mailchimp open rates by 10 percent
“This is three weeks before and after tabs were introduced, and we can see about a raw one percent difference, so maybe about a 10% decrease in engagement. We've got three weeks. Blue is weekday. Yellow is, ah, weekend, and these are open rates. So you can see …”
John Foreman Dec 5, 2013 ▶ 9:53 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Dec 5, 2013
Disclosure
Mailchimp used Redis to maintain dossiers on billions of email addresses
“For our fast storage, we used Redis. We've got one dossier per email address of all the email addresses we've ever seen, so billions of unique addresses and a bunch of events about everything they've engaged with in the past.”
John Foreman Dec 5, 2013 ▶ 15:06 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Dec 5, 2013 positive
Assertion Supported
Mailchimp sends 6-7 billion monthly emails across 4 million users
“The last time I checked, four million users, somewhere between six and seven billion emails sent every month.”
John Foreman Dec 5, 2013 ▶ 1:50 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Dec 5, 2013 bullish
Prediction Didn’t hold up
Mailchimp expects to hit 10 billion monthly emails by late 2013
“That'll probably be ten billion by the end of the year.”
John Foreman Dec 5, 2013 ▶ 1:56 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
Dec 5, 2013
Assertion Not checkable as stated
One sixth of Mailchimp compliance tickets were solely for user vetting
“A sixth of our compliance tickets had nothing to do with being bad. We just wanted to vet you.”
John Foreman Dec 5, 2013 ▶ 13:10 John Foreman, Mailchimp // Data Driven NYC 19 // October 2013
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