Adobe, every mention
28 scenes (2023), the whole family · ← back to Adobe
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every year 2023 anyone Scott Belsky 32Matt Turck 20Victor Riparbelli 8Raj De Datta 3Gaurav Misra 2Cris Valenzuela 2Chris Dixon 2Bob Moore 2Benn Stancil 2Benedict Evans 2
Verbatim, from the transcripts: the passages where Adobe comes up
Adobe’s AI Revolution: Scott Belsky on Firefly, Photoshop & the Future of Creativity
- ▶ 0:09 Matt Turck When people think about huge public companies making big bets on AI, people tend to think of NVIDIA, maybe Microsoft, but I think that the world is very quickly waking up to the fact that Adobe has been doing incredible work at the…
- ▶ 0:27 Matt Turck So maybe walk us through some of the stuff, so there's Firefly, there's Sensei, 2 times in the scene
- ▶ 0:27 Matt Turck So maybe walk us through some of the stuff, so there's Firefly, there's Sensei,
- ▶ 0:44 Scott Belsky If you've ever opened up Premiere Pro or After Effects or Photoshop and you see like this cockpit, you know, of 40 years of features in some instances, it's overwhelming.
- ▶ 0:44 Scott Belsky If you've ever opened up Premiere Pro or After Effects or Photoshop and you see like this cockpit, you know, of 40 years of features in some instances, it's overwhelming. 4 times in the scene
- ▶ 0:44 Scott Belsky If you've ever opened up Premiere Pro or After Effects or Photoshop and you see like this cockpit, you know, of 40 years of features in some instances, it's overwhelming.
- ▶ 2:14 Matt Turck Since you kindly offered, let's dive into Firefly. 6 times in the scene
- ▶ 5:35 Scott Belsky But we realized that not only did we have to, um, become best in class in how these models were trained, but also we have a lot of information from how customers use Photoshop and Lightroom and the tendencies of
- ▶ 5:35 Scott Belsky But we realized that not only did we have to, um, become best in class in how these models were trained, but also we have a lot of information from how customers use Photoshop and Lightroom and the tendencies of
- ▶ 6:06 Matt Turck What is Adobe Sensei?
- ▶ 6:08 Scott Belsky Yeah, so Adobe Sensei actually is 10 years old, and this is our AI effort overall. 6 times in the scene
- ▶ 6:08 Scott Belsky Yeah, so Adobe Sensei actually is 10 years old, and this is our AI effort overall. 3 times in the scene
- ▶ 6:21 Scott Belsky Now, it's like the first, we had neural filters three years ago in Photoshop, where you can kind of like, you know, with just a dial, like change someone's facial expressions or things like that. 2 times in the scene
- ▶ 6:45 Scott Belsky I was sitting in a room like four or five years ago, and I was getting a demo from the After Effects team of a tool called Content-Aware Fill, which was an AI tool from the Sensei team.
- ▶ 8:35 Scott Belsky And if it has a credential mark and you can click on it and see the photographer with a certain icon camera that then edit it in Lightroom with these types of edits, then you can say, oh, 2 times in the scene
- ▶ 9:09 Matt Turck All right, so Firefly, since
- ▶ 12:14 Matt Turck Adobe, as you mentioned earlier, has been doing machine learning and AI for a while. 3 times in the scene
- ▶ 12:42 Scott Belsky Well, if you looked under the hood when we were building the Firefly models and also the Firefly playground that we just sort of resurfaced these capabilities first in one simple website before actually bringing them into a lot of our… 4 times in the scene
- ▶ 13:42 Scott Belsky That context bar, for example, that really made this work in Photoshop. 3 times in the scene
- ▶ 13:52 Scott Belsky That context bar actually was something that the designers put in our Illustrator on the iPad product because they were trying to figure out a way to have Illustrator on the iPad without all the chrome, without all the buttons and all the… 2 times in the scene
- ▶ 15:25 Matt Turck So moving on from the Adobe hat and putting your thinker and writer hat, I love all the content you've created and stuff you've written about the intersection of AI and creativity.
- ▶ 19:31 Scott Belsky The work in the workflow, the having to open something and find that place and then, you know, drafting it out and then, you know, with all the meticulous stuff you have to do in Photoshop, for example, that's redundant, mundane,…
Democratizing Video Creation with AI: Lessons From Synthesia’s Journey to 50k+ Customers
- ▶ 10:48 Victor Riparbelli You know, if you visualize it as like PowerPoint, two point zero, instead of thinking of this as like Adobe Premiere, visual effects, cool Hollywood things, then I think that's the best way to understand why the product is powerful, right?
- ▶ 26:36 Victor Riparbelli I don't go to my customers and say, hey, you should stop using Adobe Premiere, or you should stop using
- ▶ 34:06 Victor Riparbelli Adobe is not a good example of this. 2 times in the scene
- ▶ 34:07 Victor Riparbelli They trained Firefly, which is their image generator, on entirely on compliant data. 2 times in the scene
- ▶ 34:19 Victor Riparbelli And, uh, that basically means that if you go into the Adobe Firefly, um, you know, functionality in your Photoshop and you type in making an image of Spider-Man, it's not gonna understand what you mean because there are no images of…
- ▶ 39:14 Victor Riparbelli Um, but I'm, we're part of the content authenticity initiative, which is led by Adobe, and that's all about essentially fingerprinting content.