The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Apple Design Always Reported to Engineering Under Steve Jobs
“That's how it worked at Apple the whole time under Steve. Design always reported to engineering, you know, they're there. Now I think it's structured a little bit differently, but design has always been part of engineering at Apple.”
Schwartz: Apple Refused Microsoft’s Offer to Replace Google with Bing for Free
“One is that Bing tried to give itself to Apple for free, and Apple said there was absolutely no price that they would take to use Bing search within Apple.”
Hutchins: Apple Podcast charts reflect new subscriber momentum, not total download volume
“The ranking charts are all driven by different variables than you would imagine. They're driven a lot by momentum of new subscribers, at least on the Apple charts, than actual downloads.”
Fadell: Only 1-2% of phone users had BlackBerries during early iPhone development
“Only one percent or two percent of mobile phone users at the time had a Blackberry, knew what a Blackberry was.”
Fadell: Apple iPod was first to use lithium prismatic polymer cells
“We were the first, Products to have lithium ion or lithium prismatic polymer cells.”
Evans: Apple has roughly one billion devices capable of edge AI
“And in that situation, of course Apple's got like a billion devices that can run this on edge.”
Ries: Steve Jobs prioritized skip-level meetings with key culture carriers
“Steve Jobs very famously would host, have skip level meetings. He wanted to meet not with his direct subordinates. He didn't care. He wanted to meet with the torch bearers throughout the organization.”
How early Snapchat hacked touch-events to detect screenshots without Apple's API
“Even though Apple didn't provide an API at the time to let you know that a screenshot had been taken, ah, there was a way for us to essentially detect this touch event to learn that a screenshot, ah, had happened. And then we would just send a notification bac…”
Steve Jobs personally called developers to explain early App Store rejections
“So the executive team at Apple, including Steve were actually calling developers to inform them that their apps were not going to be approved, that they were taken off the off the app store kind of like trying to avoid them going to the press and just like bei…”
Hearst: Apple used technical program managers instead of traditional product managers
“So again, there weren't product managers. The closest thing would have been TPNs, technical program managers, who kind of helped manage the sprints. And manage to schedule and listing out what features would be, would happen.”
Duarte: Apple was the first company to project computer presentations at scale
“Apple was the first company to hook up the computer to a projector at scale.”
Kalinowski: Original MacBook Air proved computers could be CNC machined
“The very, very, very first MacBook Air was a pretty low volume device that was machined, but kind of had a proof, more of a proof of what could be done, and that was the Manila envelope one, I think, where the side door opened out to give you the port, and it …”
Apple Patented a Redesigned Pizza Box for Its Cafeteria
“They, at least when I was there, they had patented the pizza box cause they had reinvented the pizza box that you would get at cafe max.”
Only 24 People Are Listed on the Original Apple iPhone Patent
“20 of them are on the patent. There's 24 that were, that are on the iPhone patent. Now there's other people involved, but generally there's 24 people on the iPhone patent.”
Houston: BlackBerry and Nokia's peak sales occurred after iPhone's launch
“It was like Blackberry's and Nokia's best sales years happened in the lot, the years after launching the iPhone. So it doesn't, these things don't actually change immediately.”
Benioff wrote first native assembly programs for Macintosh 68000 development system
“And I wrote the first native assembly language on the Macintosh. It's kind of a crazy thing to be able to say, but it's, True that I was writing these example programs for this Macintosh 68,000 development system in, on these, you know, Apple headquarter build…”
Austin Hay: Deterministic mobile ad tracking via IDFAs is effectively dead
“From 20 10 to 20 20, we had the golden years of deterministic matching where, you know, it was very easy to run an ad and understand with precision who installed the app. Maybe you don't know their name, but you actually would know their IDFA and you could tie…”