The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Schaffer: Growth teams should accept lower confidence intervals to run more experiments
“And so there are definitely times where I will advocate for and I will push for and I will myself use. Lower, lower confidence intervals than 95%, especially if that, like, doubles the amount of experiments that you can run in a year, right? End of the day, th…”
Lovable's paid retention matches established B2B SaaS benchmarks
“However, what I can say, it's on par with benchmarks of other B to B SaaS products that I've ever worked at. And I worked with Miro, Dropbox, SurveyMonkey, Netlify Amplitude and others.”
Widjaja: CleverTap is preferable to Mixpanel and Amplitude for mobile tracking
“If you need an app mobile device event tracking, I usually recommend Clevertap because Mixpanel has unfortunately failed me a lot and Amplitude doesn't have the CRM components that I would need all in one space.”
Hay reveals the ideal golden tech stack for B2C marketing
“If I was a B to C business, I'd buy Amplitude for my CDP, I'd buy customer IO, and maybe I'd upgrade to Braze in the future. I'd put everything in Snowflake. I'd buy high touch to reverse ETL, that data out to my ad networks. For attribution, probably AppSlyer…”
Verna: Enterprise PLS deals average 12+ months of usage to close
“So a couple of benchmarks for you all across Netlify, Miro or Amplitude, which are all of the companies I've worked at. It was 12 months plus of usage. That had to happen before sales contracts can be created on sustainable way. Now that's not an all encompass…”
Schaffer: Moving to PLG requires redefining customer problems, not unbundling enterprise products
“The thing that I think sticks across all companies, not just Amplitude making the shift is just that, that when you're doing this, do not think this is a copy paste, but like chop it for parts thing. Don't start with your product when you're building out your …”
Cutler: High-performing teams underestimate luck while enterprises overestimate organizational drag
“This sort of, I do believe there's sort of this fundamental attribution bias at play. Where people in these high-performings don't acknowledge the amount that luck and inertia has been a part of what they're doing. And that the people in the big companies or t…”
Schaffer: Executive disconnect from customers creates career leverage for frontline employees
“Your executive team and executive teams at companies are often very sharp, but the nature of their day to day just does not link them with customers. Right. And that means that over time, especially as a company grows, they often lose access to some of the bes…”
Schaffer: A/B testing is one of the most expensive validation methods
“A-B testing is one of the most expensive kinds of ways to validate an experiment, right? It you know, often requires design and engineering and the PM or growth person or marketing person who's crafting it, right? All these things Or investments that take a lo…”
Schaffer: Integrating analytics with session replays explains user anomalies without interviews
“You know, talking to customers is very powerful, but in this case, just that simple use of kind of connecting and threading those technologies together could really get a good picture of that without needing to engage customers.”
Cutler: SaaS companies should treat evangelism as community circles, not individuals
“Ultimately I think you shouldn't rely on individual people. You should think of evangelists as almost like concentric circles of your community and some people who just happen to have more expertise.”
Cutler: SaaS professional services buyers pay for accountability and expert access
“Companies put money in and that sort of creates skin in the game. They're really paying you less for the professional services and more for the accountability and the access to the expertise.”
Cutler: Skill is knowledge times practice mediated by environment and habits
“This is a skill and skill is knowledge times practice mediated by your environment, the habits you form and the motivation that you have into particular things.”
Cutler: Massive upfront analytics implementations are an anti-pattern
“One anti pattern I see a lot on the part of implementing analytics is that people go in and like undertake this like huge implementation. You know, they want to like implement all their events. They kind of want to get, they want to treat it like this big proj…”
SurveyMonkey, Netlify, and Amplitude all overcorrected toward enterprise sales
“I've seen it done at SurveyMonkey, where we weren't chasing after enterprise, go to a market expansion, and we let go of growth, and then we overcorrected. I've seen it done to some capacity at Netlify, at Amplitude. Every company goes through some flavor of i…”
Gilad: Amplitude Tracks 'Weekly Active Learning Users' Who Share Insights
“In amplitude, for example they measure learn active learning users or weekly active learning users, which are users that found in the tool, some insight that was so important that they shared it with at least two other users and they consume it.”
Qu: Amplitude used interactive demos to bypass technical integration barriers
“For example, I remember Amplitude. They are pursuing PLG now, but they used to have a lot of barrier. Like as an end user, it's hard for me to put that code into my product and see my data. Right. But they build a really realistic interactive demo that's getti…”