Shah: Speakers should stack multiple punchlines per single story setup
Dharmesh Shah · Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO) · Apr 4, 2024 · at 13:05
HubSpot co-founder Dharmesh Shah shares tactical mechanics for incorporating humor into presentations.
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“Have a story such that you can kind of spend the time setting up the story, but then have multiple funny bits, multiple punchlines, because you've already made the investment. I've said, 75 words in order to kind of set up this context. Say something funny. That's amusing. That's so whatever. Say some more things. You already have the content. You'll see the stand-up comedians do this all the time, and then say something else that's funny because you just, because a laugh is a laugh. It doesn't really matter that it was still the same story. So kind of leverage the investment you've already made in establishing context and scene And then just squeeze more humor into the end of it”
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