Shah: For all-in-one suites, ranking top three in any sub-category signals over-investment
Dharmesh Shah · Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO) · Apr 4, 2024 · at 53:18
HubSpot co-founder Dharmesh Shah explains the operational heuristic HubSpot used to manage trade-offs across multiple product categories.
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“Are we in the top three in the market in that category? If the answer is yes, that means we invested too much in that category. We should not be in the top three because our value proposition is not that we want the top three blogging tools or one of the top three web analytics tools”
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