Insight certainty 4/5 debate potential 3/5

Shah: Founders should continuously iterate on company culture rather than preserving it

Dharmesh Shah · Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO) · Apr 4, 2024 · at 1:22:26

HubSpot co-founder and CTO Dharmesh Shah discusses why preserving an early-stage company culture harms scaling organizations.

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“And this is the number one mistake I think I'm biased. I think founders make is that they say, oh, we have an awesome culture and my job is to preserve the culture. That is not the job because The needs of your customers change. The needs of the employees change, right? The culture exists to help the great people do great things for the company. That's why the culture is there and the things they need later as the company scales are different. And so just like you would never freeze the lines of code of a product, you would never freeze the lines of code of a culture. Culture should be iterated on just like you iterate on, on product.”

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