Timen: Canva's primary initial growth engine was long-tail template SEO
Yuriy Timen · How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable) · Sep 1, 2022 · at 12:36
Yuriy Timen, a growth advisor who worked with Canva, discusses how the company built its early user acquisition loops.
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“Take Canva, for instance, right? Their biggest initial growth loop, and I think this is public knowledge, was their long tail SEO strategy, where, you know, any kind of design project that you could think of, you know, you would search for, you know, designing, it's kind of like two categories of keywords, make keywords and template keywords, right? So if you're searching for a template of any kind, A wedding invitation, yada, yada, they had incredibly strong SEO and they were just capitalizing on all that long tail traffic.”
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